Give a person a fish and you feed them for a day, teach them how to fish and you feed them for a lifetime. - Chinese Proverb
We would love to empower organisations with the skills to tell their stories on a regular basis in whatever way works best for them. We currently offer two workshop style courses: Storytelling as Marketing and Marketing in a Digital Age. In addition, we can also speak on these at conferences, or as part of a panel discussion.
Storytelling as Marketing Storytelling is an innovative, cost effective way to market your business in such a way that people actually remember who you are and what you do. Stories captivate, stories intrigue and stories entertain. People like stories and people remember what they like. Organisations that use storytelling to get their brand and message out there create natural positive associations that enable their marketing budget to go further with more powerful results. It’s simple, but incredibly effective.
Workshop Outline This workshop gives your organisation the tools to tell stories that have an impact. Specifically, by the end of this workshop you will:
Understand the concept of storytelling and why it works
Understand different storytelling structures and how to select the best structure for your objective
Workshop ideas for stories for your specific context with one on one trainer support
Learn how to practically implement great stories in going from concept to reality
Troubleshoot storytelling/dos and dont's
Integrate storytelling across the marketing mix and inside your organisation
Who It Is For? Anyone responsible for their organisation’s branding or marketing, sales managers seeking to increase sales revenue, human resource professionals seeking to improve organisational performance or senior executives seeking to increase the success of their business.
Cost This half day workshop costs $600 per person (workshops cater for a maximum of 15 participants). Participants will walk away with practical storytelling strategies, implementable actions and examples tailored to your organisation and industry.
Marketing in a Digital Age A great foundational or refresher course, this workshop covers the central elements of marketing, building your brand and increasing your client base in a contemporary digital context. With 24/7 news cycles, social media and new technology, traditional marketing has undergone a transformation. In a crowded information space, organisations need new strategies to cut through the noise and ensure your message is heard.
Workshop Outline This workshop will give your organisation the tools to harness the power of the digital age to powerfully market your business. Specifically, by the end of this workshop you will:
Understand and integrate the marketing mix in a digital context
Understand the advantages and disadvantages of different marketing channels
Learn how to harness the power of social media
Understand the concept of big data and the possibilities this offers your organisation
Formulate a marketing strategy with one on one trainer support
Troubleshooting/marketing dos and don'ts
Who It Is For? Anyone responsible for their organisation’s branding or marketing, or senior executives seeking to increase the success of their business.
Cost This half day workshop costs $600 per person (workshops cater for a maximum of 15 participants). Participants will walk away with a marketing 'plan on a page' tailored to their organisation and industry. Cost includes a complimentary training DVD (The 3 Marketeers) valued at $300.
Both courses are available for a discounted package price of $1000. For upcoming course dates, times and locations, or to arrange a speaking spot at your conference please email us here.